{"id":617,"date":"2015-07-31T20:01:11","date_gmt":"2015-07-31T20:01:11","guid":{"rendered":"https:\/\/carolinegourlay.wordpress.com\/?p=488"},"modified":"2020-09-04T12:57:23","modified_gmt":"2020-09-04T12:57:23","slug":"shouldnt-everyone-have-a-chance-to-fulfil-their-potential","status":"publish","type":"post","link":"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/","title":{"rendered":"Looking for the potential in people &#8211; Should your career have breadth or depth?"},"content":{"rendered":"<p>Many organisations spend a lot of time and money identifying and developing \u2018high potential\u2019 employees. This is understandable \u2013 at least some of them are likely to be future leaders of the business. But what about everyone else? Don\u2019t they deserve the chance to fulfil their potential too? Maybe it\u2019s time we stopped looking for \u2018people with potential\u2019 and started looking for the potential in people.<\/p>\n<h2><strong>Everyone has potential<\/strong><\/h2>\n<p>I believe everyone has potential; we just don\u2019t all have the same potential. Clearly some people are likely to go further than others and it\u2019s not just a question of ambition. There are plenty of ambitious people who don\u2019t have what it takes to reach the top, even if they \u201calways give 110%\u201d, \u201cdon\u2019t recognise the word failure\u201d or whatever nonsense this year\u2019s Apprentice candidates are spouting. But just because someone is unlikely to be senior management material doesn\u2019t mean they have no potential. The question is, what kind &#8211; depth or breadth?<\/p>\n<h2>Depth or breadth<\/h2>\n<p>A career with depth <a href=\"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/spiral-staircase.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-494 alignright\" src=\"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/spiral-staircase.jpg?w=300\" alt=\"Spiral staircase\" width=\"300\" height=\"225\" \/><\/a>means developing some kind of specialism over time, be that technical, functional or industry sector expertise: a highly skilled engineer, a tax expert, an experienced manufacturing manager, a person who knows everything there is to know about the food packaging industry. If that doesn\u2019t sound enough like \u2018everyone\u2019, then other specialisms might include developing expertise in interior design, perfecting the art of cocktail-making or learning more and more about plants while working in a garden centre.<\/p>\n<p>Careers with breadth, on the other hand, generally involve moving away from specialisation to look at the bigger picture. Strategic thinking involves more breadth than depth, the pulling together of disparate ideas, the identification of trends.<br \/>\nGenerally speaking, the more senior the role, the greater the requirement for breadth of thinking. Even where a specialism is involved, there is still a requirement to think broadly about where the product, service, technology or whatever fits into the bigger picture \u2013 the market, the political landscape, society as a whole. Steve Jobs would probably be a good example of someone whose career had depth and breadth.<\/p>\n<h2>Some people get a choice<\/h2>\n<p>In my experience, most people who are capable of the breadth of thinking <a href=\"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/canyons.jpg\"><img decoding=\"async\" class=\" wp-image-495 alignleft\" src=\"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/canyons.jpg?w=300\" alt=\"Canyons\" width=\"357\" height=\"95\" \/><\/a>required for a senior generalist role are also capable of the depth of thinking required for a specialist role. These are your high potentials. They can handle a high degree of complexity and it becomes a matter of preference and interest whether they focus this on breadth or depth \u2013 becoming a specialist heart surgeon or the Chief Exec of a health trust, for example.<\/p>\n<p>It doesn\u2019t tend to work the other way around. Many people become specialists in their field by gradually acquiring skills, knowledge and expertise over time, but are less adept at the kind of unstructured thinking required to handle strategic issues effectively. But they still have the potential to become excellent at what they do and their careers deserve investment. Frankly I don\u2019t want my IT problems, my car or, indeed, my teeth fixed by broad strategic thinkers; I want specialists who have honed their skills and are up to speed with the latest developments in their field.<\/p>\n<h2>Organisational traps<\/h2>\n<p>I\u2019ve seen organisations fall into two traps by failing to recognise the difference between depth and breadth in careers. The first is to under-value depth and focus most of their attention on high potential superstars, who can think strategically, leaving others with the odd training course if they\u2019re lucky. Large corporates tend to be most likely to fall into this one. The second is to over-value depth and promote people who have developed specialisms into generalist senior management positions, which they either don\u2019t really want or can\u2019t actually handle. Professional services firms are particularly prone to this one.<\/p>\n<h2>Clues to look out for<\/h2>\n<p>There are two strong clues as to whether someone\u2019s career is likely to have depth or breadth. The first is the extent to which a person needs structure to guide their thinking. If someone can make sense of complex, ambiguous information starting from scratch without needing procedures, flow charts and so on to guide them through it, then they are likely to be capable of broad as well deep thinking. Those who struggle in an unstructured environment are less likely to thrive in a very senior role where the rules aren\u2019t clear and there\u2019s no \u2018right answer\u2019 to arrive at.<\/p>\n<p style=\"text-align: left;\">The second clue is where someone\u2019s curiosity leads them. <a href=\"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/question-mark.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-496 alignright\" src=\"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/question-mark.jpg?w=300\" alt=\"question mark\" width=\"300\" height=\"200\" \/><\/a>People whose careers are likely to have depth tend to be curious about questions like:<\/p>\n<p>\u2022 How does this work?<br \/>\n\u2022 How is this case different from that case?<br \/>\n\u2022 What other types of problem can arise here?<br \/>\n\u2022 How could I do this better?<\/p>\n<p>People whose careers are likely to have breadth tend to be curious about questions like:<br \/>\n\u2022 What is this for?<br \/>\n\u2022 How does it fit into the broader scheme of things?<br \/>\n\u2022 Where else could I apply this solution?<br \/>\n\u2022 What trends am I seeing?<br \/>\n\u2022 How do I accommodate this new idea\/different perspective (possibly from an unrelated field) into my understanding?<\/p>\n<p>Developing potential takes commitment and energy from the organisation and the employee. A good start might be working out which direction to pursue in the first place.<\/p>\n<p>This blog was first published on <a href=\"http:\/\/www.hrzone.com\/community-voice\/blogs \/caroline-gourlay\/depth-v-breadth-shouldnt-everyone-have-a-chance-to-fulfil\">HR Zone<\/a><\/p>\n<p>Photo credits<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/weesen\/5564647782\/\">Wee Sen Goh<\/a><\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/gerardstolk\/2110955004\/\">Gerald Stolk<\/a><\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/scingram\/503034864\/\">Scott Ingram<\/a><\/p>\n<p><a href=\"https:\/\/accounts-flickr.yahoo.com\/photos\/eleaf\/2536358399\/?rb=1\">Ethan Lofton<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many organisations spend a lot of time and money identifying and developing \u2018high potential\u2019 employees. This is understandable \u2013 at least some of them are likely to be future leaders of the business. But what about everyone else? Don\u2019t they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[367,372],"tags":[82,83,84,24,85],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Looking for the potential in people - Should your career have breadth or depth? &#8211; Caroline Gourlay Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looking for the potential in people - Should your career have breadth or depth? &#8211; Caroline Gourlay Consulting\" \/>\n<meta property=\"og:description\" content=\"Many organisations spend a lot of time and money identifying and developing \u2018high potential\u2019 employees. This is understandable \u2013 at least some of them are likely to be future leaders of the business. But what about everyone else? Don\u2019t they [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/\" \/>\n<meta property=\"og:site_name\" content=\"Caroline Gourlay Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-31T20:01:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-04T12:57:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/decision-depth-or-breadth.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/\"},\"author\":{\"name\":\"Nick\",\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/#\/schema\/person\/5669ea95e9bef337571237143263c5e2\"},\"headline\":\"Looking for the potential in people &#8211; Should your career have breadth or depth?\",\"datePublished\":\"2015-07-31T20:01:11+00:00\",\"dateModified\":\"2020-09-04T12:57:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/\"},\"wordCount\":917,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/decision-depth-or-breadth.jpg\",\"keywords\":[\"breadth of thinking\",\"curiosity\",\"depth\",\"Strategic thinking\",\"technical specialist\"],\"articleSection\":[\"Assessment\",\"Developing Career Potential\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/\",\"url\":\"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/\",\"name\":\"Looking for the potential in people - Should your career have breadth or depth? &#8211; Caroline Gourlay Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/decision-depth-or-breadth.jpg\",\"datePublished\":\"2015-07-31T20:01:11+00:00\",\"dateModified\":\"2020-09-04T12:57:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#primaryimage\",\"url\":\"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/decision-depth-or-breadth.jpg\",\"contentUrl\":\"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/decision-depth-or-breadth.jpg\",\"width\":640,\"height\":368},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.carolinegourlay.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Looking for the potential in people &#8211; Should your career have breadth or depth?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/#website\",\"url\":\"https:\/\/www.carolinegourlay.co.uk\/\",\"name\":\"Caroline Gourlay Consulting\",\"description\":\"Psychology for Business\",\"publisher\":{\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.carolinegourlay.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/#organization\",\"name\":\"Caroline Gourlay Consulting\",\"url\":\"https:\/\/www.carolinegourlay.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/caroline-gourlay-logo.svg\",\"contentUrl\":\"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/caroline-gourlay-logo.svg\",\"width\":312,\"height\":86,\"caption\":\"Caroline Gourlay Consulting\"},\"image\":{\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/#\/schema\/person\/5669ea95e9bef337571237143263c5e2\",\"name\":\"Nick\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.carolinegourlay.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/52bcbce9d2ad057e87a6140e76c10c6f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/52bcbce9d2ad057e87a6140e76c10c6f?s=96&d=mm&r=g\",\"caption\":\"Nick\"},\"url\":\"https:\/\/www.carolinegourlay.co.uk\/author\/nick\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Looking for the potential in people - Should your career have breadth or depth? &#8211; Caroline Gourlay Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/","og_locale":"en_US","og_type":"article","og_title":"Looking for the potential in people - Should your career have breadth or depth? &#8211; Caroline Gourlay Consulting","og_description":"Many organisations spend a lot of time and money identifying and developing \u2018high potential\u2019 employees. This is understandable \u2013 at least some of them are likely to be future leaders of the business. But what about everyone else? Don\u2019t they [&hellip;]","og_url":"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/","og_site_name":"Caroline Gourlay Consulting","article_published_time":"2015-07-31T20:01:11+00:00","article_modified_time":"2020-09-04T12:57:23+00:00","og_image":[{"width":640,"height":368,"url":"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/decision-depth-or-breadth.jpg","type":"image\/jpeg"}],"author":"Nick","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nick","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#article","isPartOf":{"@id":"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/"},"author":{"name":"Nick","@id":"https:\/\/www.carolinegourlay.co.uk\/#\/schema\/person\/5669ea95e9bef337571237143263c5e2"},"headline":"Looking for the potential in people &#8211; Should your career have breadth or depth?","datePublished":"2015-07-31T20:01:11+00:00","dateModified":"2020-09-04T12:57:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/"},"wordCount":917,"commentCount":1,"publisher":{"@id":"https:\/\/www.carolinegourlay.co.uk\/#organization"},"image":{"@id":"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#primaryimage"},"thumbnailUrl":"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/decision-depth-or-breadth.jpg","keywords":["breadth of thinking","curiosity","depth","Strategic thinking","technical specialist"],"articleSection":["Assessment","Developing Career Potential"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/","url":"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/","name":"Looking for the potential in people - Should your career have breadth or depth? &#8211; Caroline Gourlay Consulting","isPartOf":{"@id":"https:\/\/www.carolinegourlay.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#primaryimage"},"image":{"@id":"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#primaryimage"},"thumbnailUrl":"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/decision-depth-or-breadth.jpg","datePublished":"2015-07-31T20:01:11+00:00","dateModified":"2020-09-04T12:57:23+00:00","breadcrumb":{"@id":"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#primaryimage","url":"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/decision-depth-or-breadth.jpg","contentUrl":"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/decision-depth-or-breadth.jpg","width":640,"height":368},{"@type":"BreadcrumbList","@id":"https:\/\/www.carolinegourlay.co.uk\/shouldnt-everyone-have-a-chance-to-fulfil-their-potential\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.carolinegourlay.co.uk\/"},{"@type":"ListItem","position":2,"name":"Looking for the potential in people &#8211; Should your career have breadth or depth?"}]},{"@type":"WebSite","@id":"https:\/\/www.carolinegourlay.co.uk\/#website","url":"https:\/\/www.carolinegourlay.co.uk\/","name":"Caroline Gourlay Consulting","description":"Psychology for Business","publisher":{"@id":"https:\/\/www.carolinegourlay.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.carolinegourlay.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.carolinegourlay.co.uk\/#organization","name":"Caroline Gourlay Consulting","url":"https:\/\/www.carolinegourlay.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.carolinegourlay.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/caroline-gourlay-logo.svg","contentUrl":"https:\/\/www.carolinegourlay.co.uk\/wp-content\/uploads\/caroline-gourlay-logo.svg","width":312,"height":86,"caption":"Caroline Gourlay Consulting"},"image":{"@id":"https:\/\/www.carolinegourlay.co.uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.carolinegourlay.co.uk\/#\/schema\/person\/5669ea95e9bef337571237143263c5e2","name":"Nick","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.carolinegourlay.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/52bcbce9d2ad057e87a6140e76c10c6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/52bcbce9d2ad057e87a6140e76c10c6f?s=96&d=mm&r=g","caption":"Nick"},"url":"https:\/\/www.carolinegourlay.co.uk\/author\/nick\/"}]}},"_links":{"self":[{"href":"https:\/\/www.carolinegourlay.co.uk\/wp-json\/wp\/v2\/posts\/617"}],"collection":[{"href":"https:\/\/www.carolinegourlay.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.carolinegourlay.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.carolinegourlay.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carolinegourlay.co.uk\/wp-json\/wp\/v2\/comments?post=617"}],"version-history":[{"count":0,"href":"https:\/\/www.carolinegourlay.co.uk\/wp-json\/wp\/v2\/posts\/617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.carolinegourlay.co.uk\/wp-json\/wp\/v2\/media\/3253"}],"wp:attachment":[{"href":"https:\/\/www.carolinegourlay.co.uk\/wp-json\/wp\/v2\/media?parent=617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.carolinegourlay.co.uk\/wp-json\/wp\/v2\/categories?post=617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.carolinegourlay.co.uk\/wp-json\/wp\/v2\/tags?post=617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}