You can lead a horse to water – A powerful psychological technique to encourage change

How do you persuade people to change? Maybe you have a colleague or a client who stubbornly refuses to do the one thing that everyone else can see would be in their best interests – the overloaded manager who won't delegate, the blundering leader who really needs coaching but sees it as a navel-gazing waste of time; the 60-something family business owner who really wants to hand the business on to his children “one day” but refuses to talk about succession planning. Perhaps you’ve tried all your best arguments, outlined the problem and painted a positive vision of change and ...

You can lead a horse to water – A powerful psychological technique to encourage change

How do you persuade people to change? Maybe you have a colleague or a client who stubbornly refuses to do the one thing that everyone else can see would be in their best interests – the overloaded manager who won't delegate, the blundering leader who really needs coaching but sees it as a navel-gazing waste of time; the 60-something family business owner who really wants to hand the business on to his children “one day” but refuses to talk about succession planning. Perhaps you’ve tried all your best arguments, outlined the problem and painted a positive vision of change and ...

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